Customer Relationship Management

The scope of this course is comprehensive, aiming to impart a deep understanding of CRM that extends beyond software tools and technologies to touch the very heart of CRM – the principles and practices that underpin value-driven relationships with customers.

We begin with a solid foundation, establishing an understanding of what CRM is, why it matters, and how it has evolved. From there, we progress into developing customer-centric strategies and learning how to build and maintain customer relationships. You will be guided on how to utilize data-driven insights to enhance customer satisfaction and apply CRM principles to improve your sales and marketing efforts.

Target Learners

This course is designed for professionals, business leaders, marketers, sales and customer service managers, and aspiring CRM specialists who are looking to deepen their understanding of Customer Relationship Management (CRM). Whether you're new to CRM or looking to enhance existing strategies, this course equips learners with practical tools, data-driven techniques, and customer-centric approaches to build lasting customer relationships, drive business growth, and stay competitive in today’s dynamic market landscape.

SME

Julian Jenkins

Duration

4 hours