In an era where data is abundant but insights are scarce, GenAI Sales Forecasting and Marketing Analysis empowers professionals to bridge that gap using the latest in Generative AI technology. Led by industry expert Christopher Klaus, this course explores how GenAI is revolutionizing sales forecasting and marketing strategies. You’ll start with core principles and evolve into mastering advanced applications—leveraging powerful tools like ChatGPT and Google Gemini to drive accuracy, efficiency, and innovation in business operations. Through hands-on labs, you’ll gain practical experience in forecasting trends, segmenting customers, analyzing sentiment, and evaluating campaign performance.

Beyond technical skills, this course also addresses the ethical dimensions of deploying AI—covering critical topics such as data privacy, bias mitigation, and algorithmic transparency. Through real-world case studies and strategic frameworks, you’ll learn how leading organizations are integrating GenAI into their workflows to achieve measurable results. Whether you’re a sales leader, marketing analyst, or an ambitious professional preparing for the future of work, this course delivers the skills, insights, and confidence needed to lead with AI.